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Dear white cube


Dear white cube, acrylic on MDF 4mm


Dear white cube, 2019


As i said a long Time ago, four walls will never tell you that you are wrong.


The point is not about being wrong or right but being conscious about space, interactions and proposing questions about a new approach of colors and how to look at it.

Making art is always a statement about who or what you stand for. It can be minor or unconscious but it happened to reflect the same position you have in your life, wether you want it or not.

I started this SERIE of installations few months ago.

By the time I was working on one of my color theory implying color and surface.

The point is to establish color chart to use depending on surface or site specific.

The goal is to facilitate color use and being able to deploy it depending on the space, light and interactions needs.

Of course, as we talk about space I studied geometry and physics. Therefore I tried different sequence numbers and applied them to 1 dimension sketches, then 2D, and finally reach 3D.

Once the line works was done, you have to care about the light, be conscious about interactions.

The great things about numbers is that you create angles and dynamics without having to questions them.

As you know, I m also concerned about colors as lead.

I came back to physics and artists using light or spectrum into installations or various works:

Olafur eliasson

Carlos Cruz Diaz

James Turell

Dan flavin

Ellsworth Kelly

... many artists


So the light is composed by the spectrum that we all know.

So I decided to be basic (in my way) and that each piece would be a spectrum of each color of the spectrum.

Each piece include one color of the main spectrum and then develop the color theory on his own.

By the end you have the full spectrum (light) running a 3d installation individually and together.

After one was done, I was happy to see the interactions with lights(natural light, artificial, directional)

When you learn how to draw, without noticing you recognize light, and 3 dimensional space as a truth.

First you create outline to define limits, and the different shadows to define your shape.(highlights, mid tones, projected shadows, complex shadows...)

As each piece is based on the same composition, light is crucial.

Each shadow is different on each sides or angles according to their composition.

One of the goal of this work is to create autonomous pieces that lead you to question the exhibition space.

Furthermore, i wish to lead the viewer to ask the same questions about him standing there.

We have been counting on light for centuries. But it might not last. Mind the light, mind earth.now.

Jessica Moritz©2020 

Tel Aviv, IsraeL

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